PPC Strategy Google Search · Shopping · Performance Max · Remarketing

Turn ad spend into measurable revenue

We manage PPC around business outcomes: qualified leads, sales, CPA and ROAS. We cut spend that does not convert and scale campaigns only when the numbers support it.

Get a PPC audit Our approach

Average ROI

245%

−42%

cost per lead

€180K+

monthly ad revenue

15+

years in PPC

PPC solutions

Put every campaign against a clear business goal

Search intent before channel

We choose the format based on what the customer is doing: actively searching, comparing products, or returning after a previous visit.

Google Search Ads

High intent

+82%

CTR increase

Capture demand that already exists

Build campaigns around the queries that indicate purchase intent. We continuously refine keywords, negative keywords, ads and landing-page relevance.

Keyword optimization Negative keywords A/B testing

Shopping Ads

3.1×

ROAS

Show the product before the click

Optimize product feeds, bids and Performance Max so budget moves toward products and audiences that actually generate revenue.

Feed optimization Smart bidding Performance Max

Display & Remarketing

Bring back people who already showed interest

Segment visitors by what they viewed or did, then use custom audiences and dynamic ads to continue the conversation with relevant offers.

+64%

conversion-rate result from the original page

Performance dashboard

Revenue first. Platform metrics second.

First 3 months

We read CTR, CPA and conversion rate together, then connect them to revenue and return on ad spend.

ROI

156%

CPA

−42%

CTR

+89%

Average client results

First 3 months

Conversion rate +64%

Cost per lead −42%

Click-through rate +89%

Investment returns

315%

average ROAS

We increase budget only after a campaign proves it can acquire customers at a sustainable cost.

2.1 mo

break-even

How we optimize

Measure, cut waste, then scale what works

One continuous loop

Every optimization should change either the cost of acquiring a customer or the value of that customer.

The exact tactics differ by channel, but the decision process stays the same.

Intent

Keywords, audiences, products

Conversion

Ads, landing pages, tracking

Efficiency

Bids, CPA, negative traffic

Scale

More budget where ROAS holds

Success stories

Different industries. The same obsession with measurable return.

PPC across markets

We adapt bidding, targeting and campaign structure to the economics of each business.

+45%

revenue increase

−42%

cost per lead

+80%

conversion rate

12×

return on investment

EdTech

Education Platform

Case 01

Targeted acquisition campaigns focused on course enrollment and student growth.

40%

faster learning

50K+

active users

95%

satisfaction

E-commerce

Plush Luxury Fashion Brand

Strategic PPC and remarketing for a Paris-based luxury fashion brand.

300%

revenue growth

2M+

transactions

0.3s

load time

Sport Fashion

Larras Athletic Wear

PPC for a Barcelona premium sportswear brand, focused on luxury athleisure audiences.

185%

ROAS

−48%

cost per sale

12K+

new customers

Automotive

AutoCare Network

Hyperlocal PPC for a multi-location auto service chain, focused on service bookings and local market share.

246%

booking growth

38%

market share

€4.2

cost per lead

About us

We understand both advertising and the product behind it

Since 2010, we have built and marketed digital products for companies across Europe.

That means PPC decisions are never isolated from landing pages, analytics, conversion paths and the economics of the business itself.

Zaltsman Media is a team with 15+ years of experience in PPC, analytics and digital product growth.

Tell us what you need to solve

Choose the channel that works best for you

Get in touch directly. We’ll discuss your goals, current situation and the next step.

The fastest way to reach us

+49 176 76508100

Tell us about your project or what you need to solve — we’ll get back to you and suggest the best place to start.

@zaltsmanmedia

info@zalts-man.com

We’re available

Monday — Friday
10:00–18:00 CET

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